Marketing is the key!
We are deeply convinced about this and the last research data are only a confirmation:
88% of people are influenced by reviews and online comments.
52% of people are using their devices to complete travel bookings - a figure expected to rise to 86.4% by 2019
97% of millennials share photos and videos of their travels online with 89% planning their travel activities based on content posted by their peers online
85% of people search for local businesses online
Having an intentional social media strategy for your business nowadays is a must.
NOW, as never before, everybody has the access to incredible and sometimes cheap marketing tools that were exclusive only for large companies.
By the social media tools, for example, you can set up ads targeting and specify ages, genders, locations and other demographic characteristics to match the type of customer you are looking for
….a good marketing and social media presence are more important than ever.